Gutenberg Intermedia

2020: Deep Speed Typography

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Gutenberg Intermedia M.A.
(Communication Design)

The aim of this master's degree program is to train particularly talented graduates from bachelor's and master's programs in the field of cross-media design practice and research, to deepen their qualifications and to provide them with a creative environment for design experiments.

The basic parameters have changed - the media where communication design can be found today are in a state of flux. The role of the observer has also changed: to become an active participant in design processes. But the tasks and self-image of the designers have also changed as a result. They are seen less and less in a traditional role in which the given design is merely translated. Rather, as visual authors, they take on responsibility for the content and reflect social, technical and cultural contexts in their designs.

In the Gutenberg Intermedia master's degree program, you will deepen your creative knowledge in interdisciplinary design projects and acquire analytical and conceptual skills in accompanying courses. You will rethink the content and methods of design work in an intensive studio atmosphere with your own workspaces, which encourages a constant dialog with lecturers and other students. In addition, you can directly implement design experiments and printmaking techniques in the workshops for photography, screen printing, offset printing and bookbinding, as well as in the interactive workshop and computer pools.

Your professional prospects

Graduates of the master's degree program will work primarily in positions where a high degree of professional and personal competence is required. In addition to a self-employed entrepreneurial activity, possible professional fields are those of Art Director or Creative Director. As a communications designer you work in education and research, in agencies, publishing houses, design offices, cultural institutions and design departments in industry and media. Working as a design writer in the publishing sector is another possible career perspective. The Master of Arts degree is also a prerequisite for doctoral studies and enables you to pursue a career in higher-level civil service.

Studying and family

Our University has been awarded the certificate "Family-friendly university". Mainz University of Applied Sciences guarantees all students childcare facilities for children starting at the age of six months. For further information please contact the University's Equal Opportunities Representative.

At a glance

Degree: Master of Arts (M.A.)
Standard period of study: 3 semesters
Starting semester: winter semester
Aptitude test: yes

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Application deadlines

Aptitude test (portfolio check)

for winter semester: June 15th, 2020

Online application

for winter semester: Please see attached PDF

FAQs

The most important questions and answers regarding the master's degree program Gutenberg Intermedia.

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Design in Mainz

Find out more about communication design at Mainz University of Applied Sciences and visit our blog.

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Online shop

Mainz University of Applied Sciences is one of the first design schools in Germany with an online shop for publications and design objects. There you can view and order selected publications of the Communication Design degree program online.

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What's in Store for You

The master's degree program is designed as a full-time program and is divided into four modules. In the first two semesters you will take courses and workshops from modules 1 to 3, while the third semester is reserved for your master's thesis.

At the heart of your education is the Intermedia project, in which a complex task is worked on across media. This extensive design task trains not only your creative skills, but also your organisational abilities. The Intermedia project is accompanied by several workshops in which different methods are used to go into the topic in more depth.

The subjects media theory, media technology, design management and cultural orientation offer you an overview of current social, cultural and technological developments in the communications industry, providing you with an opportunity to gain insight into current theoretical discourses.

In the micro modules Research and Analysis you will learn how to work scientifically. You will be prepared to work independently on a research project in the field of communication design.

The master's thesis combines creative and theoretical research. It requires artistic-conceptual and scientific-reflective skills. Your master's thesis will be accompanied by two mentors, one of whom may come from an external environment.

Course catalog and schedule — Summer semester 2020 (only available in German)

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Program Structure

Semester 1SEMESTER 2SEMESTER 3
Intermedia ProjectIntermedia ProjectMaster's thesis
WorkshopWorkshop
Media TechnologyDesign Management
Cultural OrientationMedia Theory
ResearchAnalysis

Master 2020: Deep Speed Typography

Three intense semesters creating your own typography project. Workshops, excursions, teamwork: the new master’s program starts in October 2020.

Deep
— experiment with new ways in typography and editorial design
— create a typography conference as a team
— meet important designers
— open end discussions of innovative editorial design
— your own workplace, 24/7
— time to develop your own project

Speed
— excursions to typography and design conferences
— learning type design in three days
— rapid prototyping for typographers
— speed-dating with 16 new fellow students
— web typography on a weekend
— workshops and tutorials

There is typography for deep understanding (Deep Reading) and typography for browsing, quick overview (Speed Reading). In this master’s programme, we want to explore both types of reading to their extreme forms.

Testing your ideas and approaches for your own master project through creative experiments: A better Instagram, a custom font, the reading app of the future, a generative book, typography for augmented reality, moving posters, the editorial design of tomorrow or new avenues in thinking about design.

The master’s degree is aimed at typography / editorial design nerds as well as those who want to catch up: typographic expertise, technical back-ground, thinking about design or simply more project experience. In addition, the master’s programme has proven record to network and start a professional life.

Information session

Deep Speed Typography – virtual informative event

Friday, June 5th 2020

The info event takes place virtually: Please send us an email to this address. Then we offer you individual or group appointments via Skype, Zoom or Hangout on June 5th.

deadline for portfolio and proposal:
Monday, June 15th 2020

Admission interviews:
Thursday, July 2nd 2020
Friday, July 3rd 2020

Start of studies:
October 1st 2020

More Informations
:

studierendenbuero (at) hs-mainz.de
+49 (0) 6131-628-2211

www.gutenberg-intermedia.de

Program

Detailed information about the program of the current master's degree program.

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Gutenberg
 Design Lab

The institute views itself as an interface between research and teaching in communication design. Free and applied research and third-party funded projects are institutionally anchored through the Institute of Design Laboratory Gutenberg (only available in German).

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Archive (ONLY AVAILABLE IN GERMAN)

We can look back on a long and varied history of communication design. The project Timeline depicts these.

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Who to contact

Catherine Isabel de Assis Borttscheller
SECRETARY

T +49 6131 628-2211
kd (at) hs-mainz.de

Assistance

Room H3.06
assistenz-kd (at) hs-mainz.de

Mo–Thu 10 am – 1 pm

Marie-Theres Birk
Wissenschaftliche Mitarbeiterin, Assistentin | Raum H3.06
Mareike Rabea Knevels
Wissenschaftliche Mitarbeiterin, Assistentin | Raum H3.06

T +49 6131 628-2257
mareike.knevels (at) hs-mainz.de
Julian Lehmann
Wissenschaftlicher Mitarbeiter, Assistent | Raum H3.06

T +49 6131 628-2261
julian.lehmann (at) hs-mainz.de

Office hours

 

Secretary

Room H3.02
kd (at) hs-mainz.de

Mo–Thu 10 am –12 pm

Address

Mainz University of Applied Sciences
School of Design
Holzstraße 36
55116 Mainz