Gutenberg Intermedia M.A.
The aim of this master's degree program is to train particularly talented graduates from bachelor's and master's programs in the field of cross-media design practice and research, to deepen their qualifications and to provide them with a creative environment for design experiments.
The basic parameters have changed - the media where communication design can be found today are in a state of flux. The role of the observer has also changed: to become an active participant in design processes. But the tasks and self-image of the designers have also changed as a result. They are seen less and less in a traditional role in which the given design is merely translated. Rather, as visual authors, they take on responsibility for the content and reflect social, technical and cultural contexts in their designs.
In the Gutenberg Intermedia master's degree program, you will deepen your creative knowledge in interdisciplinary design projects and acquire analytical and conceptual skills in accompanying courses. You will rethink the content and methods of design work in an intensive studio atmosphere with your own workspaces, which encourages a constant dialog with lecturers and other students. In addition, you can directly implement design experiments and printmaking techniques in the workshops for photography, screen printing, offset printing and bookbinding, as well as in the interactive workshop and computer pools.
Your professional prospects
Graduates of the master's degree program will work primarily in positions where a high degree of professional and personal competence is required. In addition to a self-employed entrepreneurial activity, possible professional fields are those of Art Director or Creative Director. As a communications designer you work in education and research, in agencies, publishing houses, design offices, cultural institutions and design departments in industry and media. Working as a design writer in the publishing sector is another possible career perspective. The Master of Arts degree is also a prerequisite for doctoral studies and enables you to pursue a career in higher-level civil service.
Studying and family
Our University has been awarded the certificate "Family-friendly university". Mainz University of Applied Sciences guarantees all students childcare facilities for children starting at the age of six months. For further information please contact the University's Equal Opportunities Representative.
What's in Store for You
The master's degree program is designed as a full-time program and is divided into four modules. In the first two semesters you will take courses and workshops from modules 1 to 3, while the third semester is reserved for your master's thesis.
At the heart of your education is the Intermedia project, in which a complex task is worked on across media. This extensive design task trains not only your creative skills, but also your organisational abilities. The Intermedia project is accompanied by several workshops in which different methods are used to go into the topic in more depth.
The subjects media theory, media technology, design management and cultural orientation offer you an overview of current social, cultural and technological developments in the communications industry, providing you with an opportunity to gain insight into current theoretical discourses.
In the micro modules Research and Analysis you will learn how to work scientifically. You will be prepared to work independently on a research project in the field of communication design.
The master's thesis combines creative and theoretical research. It requires artistic-conceptual and scientific-reflective skills. Your master's thesis will be accompanied by two mentors, one of whom may come from an external environment.
|Semester 1||SEMESTER 2||SEMESTER 3|
|Intermedia Project||Intermedia Project||Master's thesis |
|Media Technology||Design Management|
|Cultural Orientation||Media Theory|
Master 2020: Deep Speed Typography
Three intense semesters creating your own typography project. Workshops, excursions, teamwork: the new master’s program starts in October 2020.
— experiment with new ways in typography and editorial design
— create a typography conference as a team
— meet important designers
— open end discussions of innovative editorial design
— your own workplace, 24/7
— time to develop your own project
— excursions to typography and design conferences
— learning type design in three days
— rapid prototyping for typographers
— speed-dating with 16 new fellow students
— web typography on a weekend
— workshops and tutorials
There is typography for deep understanding (Deep Reading) and typography for browsing, quick overview (Speed Reading). In this master’s programme, we want to explore both types of reading to their extreme forms.
Testing your ideas and approaches for your own master project through creative experiments: A better Instagram, a custom font, the reading app of the future, a generative book, typography for augmented reality, moving posters, the editorial design of tomorrow or new avenues in thinking about design.
The master’s degree is aimed at typography / editorial design nerds as well as those who want to catch up: typographic expertise, technical back-ground, thinking about design or simply more project experience. In addition, the master’s programme has proven record to network and start a professional life.