12.05.2027 -
For two decades, the Global Brand Conference of the Brand Identity and Corporate Reputation Special Interest Group of the Academy of Marketing has been recognised as one of the leading international academic conferences in the field of branding.
The conference brings together leading branding scholars and experts from around the world to discuss current developments in branding research and to advance the exchange between theory and practice.
The Call for Papers and further information about the conference are available online: