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Prof. Dr. Oliver Mauroner

Prof. Dr. Oliver Mauroner

Fachbereich Wirtschaft | Professuren
Professor für Allgemeine Betriebswirtschaftslehre, insbesondere zukunftsorientiertes Management im Mittelstand

Hochschule Mainz
Oliver Mauroner
Raum M2.13
Lucy-Hillebrand-Straße 2
55128 Mainz

+49 6131 628-93222

Allgemeine Betriebswirtschaftslehre, insbesondere zukunftsorientiertes Management im Mittelstand

Nach Vereinbarung per E-Mail



Mauroner, O. (2017): Makers, hackers, DIY-innovation, and the strive for entrepreneurial opportunities, in: International Journal of Entrepreneurship and Small Business (IJESB), 31, 1, 32-46. DOI: 10.1504/IJESB.2017.10004600 

Contemporary maker/hacker communities represent an internet-driven extension of the'do it yourself'subculture. Corresponding projects are typically motivated by fun and self-fulfilment and not primarily by economic stimuli. Nevertheless, many new ventures have emerged as a result of the hacker culture. The purpose of the multiple case study is to develop insights into the maker culture and its intersections with entrepreneurship and business innovation.


Mauroner, O., Zorn, J. (2017): Cluster branding – a case study on regional cluster initiatives, cluster management, and cluster brands, in: International Journal for Innovation and Regional Development (IJIRD), 7, 4, 290-312. 

This study aims to transfer the identity-based understanding of brands to regional cluster brands and to analyse the following topics with a qualitative study using 13 interviews with actors from two different clusters as well as secondary data (e.g., homepages, image brochures, project documentation): functions of regional cluster brands; role of cluster management; importance of brand origin as identity anchor; operationalisation of brand identity.


Mauroner, O. (2016): Social media for the purpose of knowledge creation and creativity management – A study of knowledge workers in Germany, in: International Journal of Learning and Intellectual Capital (IJLIC), 13, 2-3, 167-183. 


Mauroner, O., Heudorfer, A. (2016): Social media in disaster management: How social media impact the work of volunteer groups and aid organisations in disaster preparation and response, in: International Journal for Emergency Management, 12, 2, 196-217. 


Helm, R.; Pöhlmann, K.; Mauroner, O. (2016): Gazelles versus Mice: understanding their characteristics and the specifics of growth as a performance measure for Research-based spin-offs, in: International Journal of Entrepreneurship and Innovation Manageme 


Mauroner, O. (2015): Innovation Clusters and Public Policy—The Case of a Research-Driven Cluster in Germany, in: American Journal of Industrial and Business Management, 5, 736-747. 


Mauroner, O.; Fauck, D. (2014): Social Media in Science Marketing- Framework, Instruments, and Strategies. Cases from German Research Institutes, in: Open Journal of Business and Management, 2, 250-259. 


Helm, R.; Mauroner, O.; Dowling, M.; Pöhlmann, K. (2013): Spin-offs from public R&D-organisations, in: International Journal of Business and Globalization (IJBG), 11, 3, 217-242. 


Helm, R.; Mauroner, O. (2011): Soft starters, research boutiques and product-oriented firms: different business models for spin-off companies, in: Int. J. Entrepreneurship and Small Business, 12, 4, 479-498. 

Forschung & Projekte


Open Innovation & Makerspace "Lichtwerkstatt"

Starting from March 1, 2017, together with its partners Fraunhofer IOF Jena and University Jena, the University of Applied Sciences Mainz will run a three-year BMBF-funded project exploring completely new ideas in innovation processes in photonics. The "Lichtwerkstatt" is supposed to generate new forms of collaborations between companies, universities and students in order to involve a broad group of people in the innovation processes of photonics.

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