Programme Structure International Business Management M.Sc.
Three core modules are mandatory:
This module brings together knowledge, understanding, different interpretations and critical analysis of the contexts and issues relating to management in international firms. We'll analyse the strategies, policies and decision-making of international firms in the context of the changing international business environment. We'll cover the following: management practices in important economic regions in the world; the international strategic environment and competition in global industries; alternative foreign market entry and development methods and the multinational enterprise; human resources (international transfers and expatriation, management development, cross-cultural issues) competency and corporate performance; strategy formulation and evaluation; competitive advantage and sustainability; international business strategy; strategy implementation; international acquisitions and mergers; international collaboration, the delta model and value networked organisations; international organisational structure; strategy implementation: culture and strategic change; globalisation and anti-globalisation.
In this module you’ll come to understand international marketing concepts and developing international marketing skills, which is essential for the success of organisations operating in increasingly global, challenging and changing markets. The module provides an overview of international marketing issues, integrating theory and practice across a wide range of international business contexts. We’ll cover three key elements; part 1 is dedicated to appreciating environmental differences, especially cultural ones when conducting international market research to assess and identify foreign target markets; part 2 is the review of international market expansion strategies in terms of resources allocation and international involvement and a detailed analysis of foreign market entry strategies; and part 3 covers global product policies; global pricing, international distribution channels and global communications.
International Finance and Decision-Making
This unit seeks to develop the knowledge and basic skills necessary to evaluate the impact of business decisions on different constituencies of stakeholders as well as to enable participation in decisions and processes concerning the maximisation of value in investment, finance and risk management, and understand the implications of taxation in financial decision-making.
Furthermore, students must participate in an Academic English language course during Part I. Further language options are possible (German on several levels, for example).
One core module for the general MSC International Business Management is:
Strategic International Human Resource Management
In this module we'll investigate and analyse current practice and developments in Strategic Personnel and Development with full regard to International context. We'll focus clearly on the importance of Strategic HRM as being a key to the success and competitive edge of today’s organisations. This module provides an understanding of international business practices, problems and strategies with specific reference to human resource management issues. The practical simulation activities you'll be involved in provide many hands-on learning opportunities that can help prepare you for the workplace.
Plus two electives from
- Global operations and logistics
- Business data for decision making
- Everyday sustainability for business
- Managing virtual work
- Intercultural management
- Business ethics
- Enterprise and entrepreneurial management
Or two electives from the other four specialist pathways (FI, HRM, Marketing or Project Management)
This module requires the completion of a circa 20,000 words (not including appendices and bibliography or references) master’s level dissertation in an area of international business. It requires that, and provides an opportunity for you to virtually independently conceive, plan and execute an appropriate piece of research based on firm academic foundations.
|SEMESTER 1||SEMESTER 2||SEMESTER 3|
|International Management||Strategic International Human Resource Management||Master Dissertation |
|International Marketing||Elective 11|
|International Finance and Decision Making||Elective 21|
Four other pathways are possible (Finance, Marketing, HRM or Project Management)
1Possible electives: Global operations and logistics, Business data for decision making, Everyday sustainability for business, Managing virtual work, Intercultural management, Business ethics, Enterprise and entrepreneurial management