Lectures taught at FH Mainz, 1st semester:


International Business Economics

This unit will examine the role played by multinational firms and other forms of international business in the global economy. The process of increasing economic globalization, with specific reference to the growth and changing nature of world trade, the nature and role played by multinational firms and global financial systems are further contents.

Learning outcomes

  • The characteristics of multinational companies and different forms of international business expansion
  • Alternative theoretical explanations that account for the growth of the multinational company
  • The causes of the growth of the global trading system over the past half century with particular reference to new forms of trade such as intra-industry trade, intra-firm trade and global outsourcing
  • The effects of different forms of government intervention in international trade and the role played by global and regional economic institutions in the regulation of trade
  • The major effects of inward and outward FDI on both home and host countries and government policies for their regulation
  • The major forms which determine exchange rates, the effects of their fluctuations on business and the methods that business can emply to cope with this uncertainty


This unit will equip a student for a career working for an international company in a managerial role or for a government body in administrative or advisory capacity or for a career in research working for an international economic institution or non-government organization. Students will also find that the unit provides an underpinning for a research degree in international economics, management or business.

International Management

This unit brings together knowledge, understanding, different interpretations and critical analysis of the contexts and issues relating to management in international firms. The unit seeks to analyse the strategies, policies and decision making of international firms in the context of the changing international business environment.

Learning outcomes

  • Critically evaluate strategic decision-making in multinational corporations (MNCs);
  • Critically assess current issues and developments in international business
  • Demonstrate detailed knowledge of strategic issues in a number of important international firms and industries
  • Appreciate the benefits and costs of the impacts of international firms on host and home countries
  • Demonstrate an ability to apply the methods of economic and strategic analysis to the study of the international firm
  • Demonstrate a critical understanding of international management and HRM concepts and theories
  • Appreciate comparative management and HRM practices


This unit is considered to be an essential foundation for an understanding of international business practices, problems and strategies with specific reference to strategy, human resource and management issues. It therefore adds to the employability of students who wish to pursue a career in international business and in international organisations.

Analytical Techniques for International Business

Students in Business Studies require  a good grasp of quantitative (mainly statistical and mathematical modeling) skills and techniques so as to analyse and summarise business and financial data, and also to understand reports and published material where statistical/quantitative methods have been used. This unit provides these skills. Emphasis is placed on statistical methods and use of IT software is employed.

Learning outcomes

  • Analyse business and financial data using various statistical/quantitative techniques
  • Understand reports and published material where statistical/quantitative methods have been used to reach conclusions regarding business and financial problems
  • Apply the appropriate quantitative models to the underlying business and/or financial problem being investigated

Business Data Analyst

Lectures taught at LSBU, 2nd semester

Research Methods (CORE GENERAL and FINANCE – 10 ECTS)

The unit focuses on the nature, approaches, methods, tools and techniques of research within relevant disciplines from the world of international business. In doing so it attempts to develop many of the skills and knowledge required to complete a Master’s level research focused dissertation in this domain. To this end, the unit facilitates a choice of dissertation topic and strategy by the student and prepares him/her in techniques that could be employed when completing the dissertation.

Global Information Systems for Strategic Advantage (CORE GENERAL – 10 ECTS)
This unit is relevant to managers in all disciplines who will face technological decisions in a global business environment. The unit will focus on information and Communications technology (ICT) environments around the World, national infrastructures and regulatory regimes, global IT applications, global IS development strategies, global supply chains, offshore outsourcing, global management support systems and global IS/IT strategies.

International Finance & Decision Making (CORE FINANCE – 10 ECTS)
This unit has been designed to reflect and emphasise those financial issues and skills that are particularly relevant to students of Corporate Governance who will be engaged in governance and compliance work. The unit seeks to develop the knowledge and basic skills necessary to evaluate the impact of business decisions on different constituencies of stakeholder as well as being able to participate in decisions and processes concerning the maximization of value in investment, finance and risk management, and understand the implications of taxation in financial decision making.  Pedagogy and organization of the material is centred upon financial economic principles to focus on the financial problems associated with international business.

Business Environment of Asia Pacific (ELECTIVE GENERAL – 5 ECTS)
The unit examines the nature of the business environment in the Asia Pacific region, with a strong emphasis on differences compared with other regions of the world such as Europe or North America. He unit considers the economies of Japan, South Korea, Taiwan, Hong Kong, Singapore and ASEAN. The unit studies all aspects of the business environment in the Asia Pacific region including economics, politics, socil arrangements, finance trade, business organization, employment relations and culture.

European Business (ELECTIVE GENERAL – 5 ECTS)
The unit aims to analyse the way in which European Union influences the strategies and operations of European business. A range of EU policies and their effects on business are analysed. The single market, competition policy, industrial and competitiveness policy and economic and monetary union. In each case there will be a detailed examination of the policy and its development, consideration of its effects and thew ay in which it has affected business. It also link to, and seeks to integrate with, units studied on the students’ main course.

Sustainable Development & Global Citizenship (ELECTIVE GENERAL – 5 ECTS)
Sustainability is an issue that is global in reach and impacts governments, corporations, NGOs and individuals. This unit aims to promote a sustainable culture by emphasizing that sustainability is a moral imperative and a profitable field of activity. The unit provides a practical introduction for students working in public, private or non-for-profit sectors on how they can manage their global responsibilities through developing suitable policies and strategies and implementing actions that allow individuals and organizations to meet the challenges of sustainability and global citizenship effectively.

Global Operations and Logistics (ELECTIVE GNERAL – 5 ECTS)
In today’s global market, it is not uncommon for a company to develop a new product in the USA, manufacture it in Asia, and sell it in Europe. The role of manufacturing as a key element of a firm’s competitive strategy has been recognized in all areas of the world e.g. Japan, South Korea, Taiwan, Hong Kong, Wage-rate differentials, expanding foreign markets, the free movement of capital, and improved transportation are reducing the barriers of time and space between countries forcing the logistics function to take on  a global dimension. Global logistics is the response to the increasing integration of international markets as firms endeavour to remain competitive.

International Marketing (ELECTIVE GENERAL – 5 ECTS)
Understanding international marketing concepts and developing international marketing skills is essential for the success of organisations operating in increasingly global, challenging and changing markets. This course builds on an understanding of the fundamentals of marketing to provide an overview of the macro-environment of international business and economic development as the basis for an appreciation of strategic international marketing issues. The course provides an overview of international marketing issues, integrating theory and practice across a wide range of international business contexts.
“International marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. It is the art of helping your customers worldwide become better off. The international marketer’s watchwords are: quality, service and value.” (Philip Kotler, adapt. 1999).

Digital and Social Media (ELECTIVE GENERAL – 5 ECTS)
This is a single unit which provides a practical introduction to digital and social media technologies (such as twitter, facebook, web banners, affiliate networks and email) and their application within marketing. The unit examines the key characteristics of digital and social media and identifies trends and usage patterns to provide a framework through which to understand and evaluate these new technologies.
In addition, the unit examines the legal and ethical considerations that the raise. This unit provides a set of transferable and practical skills that students will be able to use at university and throughout their careers.

Marketing Communications (ELECTIVE GENERAL – 5 ECTS)
This unit addresses the emergence of marketing communications as a result of growing competition and the significant shilft in marketing philosophy from transaction to relationship marketing. Criticial application of emerging theories from a domestic and international perspective is vital for students who wish to succeed in this rapidly changing discipline. The unit provides the techniques, models and tools required to develop, deliver and evaluate appropriate and creative campaigns to communicate with many and varied audiences. Development of knowledge in areas which influence the communications process include socio-cultural, economic, language, legal and regulatory differences .

Managing Across Cultures (ELECTIVE GENERAL – 5 ECTS)
This unit brings together knowledge, understanding, different interpretations and critical analysis of the contexts and issues relating to cross cultural management issues. It also requires sensitivity and open-mindedness to accept and value other, familiar or unfamiliar cultures and their diversity.

Managing International Resources (ELECTIVE GENERAL– 5 ECTS)
This unit introduces students to the frameworks, concepts, and practices associated with global resource management. Introducing the economic management of a business environment in an international platform.The unit will dvelop skills from a managerial perspective to project manage resources of organisational, political, regulatory, financial, inventory, production and information needs. Participants will develop the necessary knowledge of regulatory risk, political risk and managerial economics to provide the sound foundations necessary to analyse and evaluate the economic management of resources in various industries and an organisation’s use of internal resources for growth. The unit also introduces other economic phenomena and resource management practice for the efficient and effective deployment for an organisation’s resources when they are needed.
Topics will be discussed within the context of the contemporary, global regulatory framework, to evaluate procurement networks and clusterization of resources and evaluate the economic principles of resource project management. The unit will develop techniques to automate and assist the process of resource allocation to project and portfolio resources visibility including supply and demand of resources while evaluating the risk and discussing the insurance of resource assets.

Service Sector Consultation (ELECTIVE GENERAL – 5 ECTS)

This unit will develop international business consultants as it introduces students to the concepts of internationalisation of the service industry. The unit critically examines the organizational and management change policies in the changing environment of international trade and foreign direct investment in the services sector. The unit focuses on four broad and interrelated conceptual issues: a) organisationalisation and internationalisation  and expansion of services; b) international trade and foreign direct investment in the service sectors;c) management analysis and change in and move towards a services sector; d) the tradability of services, and e) economic performance of the services sector.

Bank Governance & Regulation (ELECTIVE FINANCE – 10 ECTS)
This unit will provide students with opportunities to learn, investigate and critically analyse a range of issues relating to the theoretical and practical issues of Regulation and supervision, from the perspective of the banks, different country’s authorities, and the international regulatory organisations. It will also allow students to understand the responsibilities of shareholders and management within financial institutions.

International Banking and Bank Performance (ELECTIVE FINANCE – 10 ECTS)

This elective unit is directed towards students who are looking for a critical understanding of the activities of international banks. At the same time the unit covers elements of the theory of financial intermediation and the recent trends in the evolution of financial institutions. The unit also provides an overview of the crucial operations in international banking and different methods of assessing bank performance.

Asset Fund Management (ELECTIVE FINANCE – 10 ECTS)
This unit is designed to provide students with an understanding of the theory and practice of institutional fund management, particularly as it relates to the UK. The coverage will include portfolio creation and management, asset allocation and stock selection, and portfolio performance measurement, including the use of benchmarks and their relationship with performance targets and portfolio risk. Consideration will also be given to the major types of investment institutions, including their investment aims, time horizons, tax position and regulation.

Portfolio Theory and Investment Analysis (ELECTIVE FINANCE – 10 ETS)
The unit aims to develop in students the ability to appreciate and describe the features and behavior of financial markets and the securities that are traded in them, explain and critically evaluate the related models and theories, and apply them to the practice of analysing risk and return for optimally combining investments into portfolios.

3rd semester: The Master Dissertation