Redler, Joern, Prof. Dr. | Überblick
Lehrgebiete - Teaching
- Marketing
- Brand Management
- Handelsmarketing
- Qualitative Forschungsmethoden
- Konsumentenpsychologie
Forschungsgebiete - Research
- Point-of-Purchase Communications
- Brand Management; esp. Store Brand Management and Brand Research Paradigms
- Reputation Management of Scientific Organisations
Mitgliedschaften - Memberships
European Marketing Academy (EMAC), Arbeitsgemeinschaft für Marketing (AfM), Gesellschaft zur Erforschung des Markenwesens (GEM), Deutsche Gesellschaft für Ästhetik, Deutscher Dialogmarketing-Verband (DDV), Deutsche Werbewissenschaftliche Gesellschaft (DWG), Schmalenbach-Gesellschaft für Betriebswirtschaft
Review Engagements
- Ad-hoc reviewer for EMAC Conferences, EMAC Regional Conferences, Journal of Retailing and Consumer Services, Business and Management Horizons, Journal of Product and Brand Management, Journal of Brand Management, DERMARKENTAG, PraxisWissen - German Journal of Marketing
- Member of the scientific council of the „European Forum For Marketing of Scientific and Research Organizations“ , hosted by Lukasiewicz INstitute of Aviation, Warsaw
- Member of the Effie Germany jury, run by Gesamtverband Kommunikationsagenturen (GWA)
