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Mehler-Bicher, Anett, Prof. Dr. | Publications

Conferences

S. Struk, A. Mehler-Bicher, D. Weitzel, A. Rausch (2025). Pattern-Based Approaches in Mixed Reality in Business Contexts: A Structured Literature Review, accepted at ICIS 2025.

T.M. Schimmer, M. Richter, J. Putzke, L. Hamel, A. Mehler-Bicher (2023). From Three to One… On the Sustainability Perspective of the “FDM@HAW.rlp” Project, Saxon FDM Conference, Oct. 19, 2023, Chemnitz University of Technology.

A. Mehler-Bicher, S. Struk, L. Steiger, & D. Weitzel (2023). Psychological Effects of Mixed Reality. AKWI Wildau, September 11–13, 2023, Wildau.

A. Mehler-Bicher, K. Böhm: Architecture of an Open Source BI System with Geo-Extension, MKWI 2012, February 27–29, 2012, Braunschweig.

K. Böhm, A. Mehler-Bicher, D. Fenchel: GeoVisualAnalytics in the Public Health Sector, IEEE International Conference on Spatial Data Mining and Geographical Knowledge Services (ICSDM), 2011.

C. Esche, J. Bräutigam, A. Mehler-Bicher. Uncertainty as a Key Value Driver of Real Options. 7th Annual International Conference on Real Options: Theory Meets Practice, Washington, July 10–12, 2003.

M. Ahnefeld, A. Mehler-Bicher. Valuing a Private Equity Venture Investment: The Case of a B2B Marketplace Start-up. 10th Annual Conference of the Multinational Finance Society, Montreal, Canada, June 28–July 4, 2003.

A. Mehler-Bicher, M. Ahnefeld. The Application of Real Options to Private Equity Investments. 6th Annual International Conference on Real Options: Theory Meets Practice, Coral Beach, Cyprus, July 4–6, 2002.

A. Mehler-Bicher. Evaluating e-Business Investments by Defining Profiles. ECITE 2002, Paris, July 15–16, 2002.

A. Mehler-Bicher. Analysis Template for Assessing e-Business Investments by Applying Real Options. International Workshop on Real Options, Turku, Finland, May 6–8, 2002.

A. Mehler-Bicher. Questionnaire Template for Assessing e-Business Investments by Applying Option Pricing. ECITE 2001, Oxford, September 17–18, 2001.

A. Mehler-Bicher. An Object-Oriented and Business-Process-Based Meta Model of an Architecture for Management Support Systems. In: B. Scholz-Reiter, E. Stickel. Business Process Modeling, Springer, Berlin, 1996.

A. Bicher. Object-Orientation: An Improvement for Designing Management Support Systems. In E. Köhler (ed.), Proceedings of the 39th International Scientific Colloquium, Ilmenau, pp. 392–397, 1994.

A. Bicher, P. Sokolowsky. “Object-Oriented Database Systems and Multimedia Communication.” In: Proceedings of SofSem ’92, Zidar, CSFR, 1992.

A. Bicher, J. Valenta. Object-Oriented Database Systems: Basic Concepts, Benefits, Problems, and an Example of Implementation. In: Proceedings of DataSem’92, October 19–20, 1992, Brno, CSFR. Also published in the series of the Institute for Applied Informatics at the EUROPEAN BUSINESS SCHOOL e.V., SIAI-EBS-14–92, Oestrich-Winkel, 1992.

Books/Book Chapters

A. Mehler-Bicher, L. Steiger, “Augmented Reality in Sales,” in Binckebanck, L., & Elste, R. (Eds.): Digitalization in Sales: Strategies for the Use of New Technologies in Sales Organizations, 2nd revised edition, Berlin, 2023.

A. Mehler-Bicher, L. Steiger, & D. Weitzel (2022). Mixed Reality Applications in Business Contexts. doi:10.5772/intechopen.106582

A. Mehler-Bicher, L. Steiger, Augmented Reality—Theory and Practice, 3rd revised edition, Munich, De Gruyter, 2022.

A. Mehler-Bicher, L. Steiger, “Augmented Reality and Corporate Responsibility,” in M. Schmitz, R. Schmidpeter (eds.): CSR in Rhineland-Palatinate: Sustainable Development from the Perspectives of Business, Academia, Politics, and Civil Society, Berlin, 2020.

A. Mehler-Bicher, L. Steiger, “Augmented and Virtual Reality,” in M. Lang, M. Müller (eds.): From Augmented Reality to AI, Munich, 2020.

A. Mehler-Bicher, F. Mehler et al., Business Informatics: Clear and Concise, Berlin, 2019.

A. Mehler-Bicher, L. Steiger, “Augmented and Virtual Reality,” in A. Hildebrandt, W. Landhäußer (eds.): “CSR and Digitalization,” Berlin, 2017.

A. Mehler-Bicher, L. Steiger, “Augmented Reality in Sales,” in Binckebanck, L., Elste, R. (eds.): Digitalization in Sales: Strategies for the Use of New Technologies in Sales Organizations, Berlin, 2015.

A. Mehler-Bicher, L. Steiger, Augmented Reality—Theory and Practice, De Gruyter, 2nd revised edition, Munich, 2014.

A. Mehler-Bicher, L. Steiger, M. Reiß, Augmented Reality—Theory and Practice, Oldenbourg, Munich, 2011.

A. Mehler-Bicher. Pricing and Revenue Models in Online Collaborations: Current Status and Future Developments, in: M. Büttgen, F. Lücke: Online Collaborations—Success in E-Business Through Strategic Partnerships, pp. 301–326, Wiesbaden, Gabler, 2003.

A. Mehler-Bicher. Mathematics for Economists. 2nd edition, Oldenbourg, Munich, 2002.

A. Mehler-Bicher, H. P. Borgman. “Electronic Commerce—A Promising Form of Distribution?” Edited by R. Mattmüller: Mail-Order Marketing: From Catalog to the Internet, Frankfurt, pp. 51–81, 1999.

A. Mehler-Bicher. Mathematics for Economists. Oldenbourg, Munich, 1999.

A. Mehler-Bicher. An Object- and Business-Process-Oriented Architecture Model for Management Support Systems. Tectum Verlag, Marburg (ISBN 3-89608-185-3). Also a dissertation at the Faculty of Social and Economic Sciences, Otto Friedrich University of Bamberg, 1996.

A. Bicher. Object Orientation: An Approach to Improving the Design of Management Support Systems. In U. Grimm, P. Sokolowksy (eds.): Strategic Management Information Systems: Theoretical Foundations, Practical Experiences, Wiesbaden, pp. 203–229, 1995.

Magazines/Journals

Y. Leibenath, S. Weiß-Wittstadt, A. Mehler-Bicher. (2024). Impact Frameworks as a Supportive Planning and Communication Tool in the Evaluation of the EMPOWER Transfer Alliance. In: Arens-Fischer, W., et al. (Eds.). *Transfer & Innovation*. 3/2024. DUZ Verlags- und Medienhaus GmbH. pp. 53–64

A. Mehler-Bicher, A. Beyer (2023). Citizen Science: Effective Science Communication. In: Arens-Fischer, W., et al. (Eds.). Transfer & Innovation. 4/2023. DUZ Verlags- und Medienhaus GmbH. pp. 33–42.

A. Mehler-Bicher, S. Weiß-Wittstadt (2023). EMPOWER: Transfer Alliance for Rheinhessen and the Vorderpfalz. In: Arens-Fischer, W., et al. (Eds.). Transfer & Innovation. 2/2023. DUZ Verlags- und Medienhaus GmbH. pp. 75–87.

A. Mehler-Bicher, S. Weiß-Wittstadt (2023). EMPOWER. Transfer Alliance for Rheinhessen/Vorderpfalz. In: ZEIT Online. Vol. 78. Special supplement Forschungskosmos “Transfer & Innovation,” April 27, 2023

A. Mehler, L. Steiger, Augmented Reality—Application Scenarios in Communication, cfp Medien, Vol. 4, 2012.

A. Mehler-Bicher, F. Mehler, “ERP Systems in the Food and Beverage Industry,” ERP Management, 4/2010, pp. 42–45, 2010.

A. Mehler-Bicher. Augmented Reality: Science Fiction in the Supermarket. economag.de. 2010.

S. Baldi, H. Heier, A. Mehler-Bicher. Open Source Software and Open Courseware—Learning from Experience? Communications of the ACM, Vol. 45, No. 9, pp. 105–107, September 2003.

A. Mehler-Bicher, A. Kudra. Opportunity or Risk? ebsCard – The Implementation of a GeldKarte-Based University Card. Submitted to: Card-Forum International.

A. Kudra, A. Mehler-Bicher. Opportunity or Risk? ebsCard – Implementation of a GeldKarte-Based University Card. Card-Forum Germany, May 2002, pp. 44–47.

A. Mehler-Bicher. Specific Architecture Models: Objectives. Delimitation. Derivation Options. Information System Architectures. Newsletter of the GI Technical Committee 5.2., Vol. 2, No. 2, 1996.

A. Mehler-Bicher. The Corporate Planning Level of an Information System Architecture. In: Information System Architectures: Newsletter of the GI Technical Committee 5.2, Vol. 2, No. 1, pp. 84–92, 1995.

Cases

B. Kleidt, A. Mehler-Bicher. The Case OF OM: TV Strategic Options in the Media Industry. Ref. No.: 303-034-1, European Case Clearing House, www.eech.cranfiled.ac.uk, 2003.

B. Kleidt, A. Mehler-Bicher. The Case of OM: TV Strategic Options in the Media Industry. Teaching Note, Ref. No.: 303-034-8, European Case Clearing House, www.eech.cranfiled.ac.uk, 2003.

A. Mehler-Bicher, J. Bräutigam, S. Behrens. Portal Powerpay – A Promising Investment. Ref. No.: 902-008-1, European Case Clearing House, www.eech.cranfiled.ac.uk, 2002.

A. Mehler-Bicher, J. Bräutigam, S. Behrens. Portal Powerpay – A Promising Investment. Teaching Note, Ref. No.: 902-008-8, European Case Clearing House, www.eech.cranfiled.ac.uk, 2002.

Other Publications

A. Mehler-Bicher, F. Mehler: ERP Solutions for Upper-Mid-Sized Companies in the Food and Beverage Industry. Empirical Study. 2010. (Available for a nominal fee)

A. Mehler-Bicher, A. Kudra. Implementation of a UniCard. Kartenmarkt 2002, Munich, February 20, 2002.

A. Mehler-Bicher. An Approach to Evaluating Faculty Workload. University Management Workshop, Federal Association of German University Teachers, Witten, February 22–23, 2001.

A. Bicher, P. Sokolowsky. Object-Oriented Representation of Integrated Transaction Processing as a Prerequisite for Data Storage in Object-Oriented Databases. Presentation at DV Aktuell, University of Mainz, December 8, 1992.

Contact

Anett Mehler-Bicher
Vice President
T +49 6131 628-5011