DI-GEST Research College - Shaping Digitalization

Actively shaping the digital transformation —that is the guiding principle of the “DI-GEST – Shaping Digitalization” Research College.

Over the next three years, research tandems from Johannes Gutenberg University Mainz and Mainz University of Applied Sciences will conduct research at the forefront of digitalization. The participating professors and research topics include

Tandem 1: Univ.-Prof. Dr. Andranik Tumasjan & Prof. Dr. Oliver Mauroner and Sebastian Woelke & Christian Zern

Theories of Digital Transformation: Developing an integrative conceptual framework for identifying and testing relevant new technologies and trends in the context of new business models as well as open value creation and innovation processes in organizations

Tandem 2: Univ.-Prof. Dr. Franz Rothlauf & Prof. Dr. Gunther Piller and Matthias Brunnbauer & Marc De Zoeten

Technology-Driven Transformation of Decision-Making Processes: Developing a catalog of standard operational decision-making problems that can be significantly improved using artificial intelligence (AI) methods, as well as reference processes for successfully implementing these solutions

Tandem 3: Univ.-Prof. Dr. Oliver Emrich & Prof. Dr. Sven Pagel and Susan Glaser + Elena Höfer

Application-Driven Transformation of Usage Processes: Investigations into the Potential for Changes in Customer Communication Through Digital Media Environments and Their Impact on Consumer Behavior