2016
Decomposing the Effects of Online Customer Reviews on Brand, Price and Product
Authors: Kostyra, Daniel S., Jochen Reiner, Martin Natter & Daniel Klapper
Journal: International Journal of Research in Marketing
Directory
Prof. Dr. Daniel Kostyra
Prof. Dr. Daniel Kostyra
School of Business
School of Business
Professor
Professor
Hochschule Mainz
Lucy-Hillebrand-Straße 2
55128
Room C2.07
Consultation hours:
Please make an appointment with me by e-mail.
Publications
2016
Individualized online advertising as a driver of impulse purchases on the Internet
2015
Signaling Teamwork: How Brand Prominence in Brand Alliance Communication Can Influence Customer Perception
Authors: Kostyra, Daniel S. & Daniel Klapper
Journal: Marketing ZFP
2015
Marketing Automation
Authors: Heimbach, Irina, Daniel S. Kostyra & Oliver Hinz
Journal: Business & Information Systems Engineering
2014
Finding the right promotion for online stores
Author: Kostyra, Daniel
Journal: Healthcare Marketing