Photo: Prof. Dr. Jörn Redler
Business administration students taking the “Marketing” module went on a field trip to ZDF’s Lerchenberg campus in Mainz on Wednesday, November 27. The visit to the TV station included a tour of the broadcast center and provided a firsthand look at how media products are created. Thomas Grimm, Head of Marketing at ZDF, also provided insights into the market research and sales operations of the public broadcaster, which, with approximately 3,600 full-time employees, is one of the largest in Europe.
With the goal of making marketing topics more tangible, the MUM special interest group will offer an excursion to a company every semester going forward.
