As part of the Department of Economics’ graduation ceremony, two particularly research-intensive theses were honored again this year—one at the bachelor’s level and one at the master’s level. The award is sponsored annually by Alumnity e. V.
The award for the research-intensive Bachelor’s thesis went to Sarah Hattemer, a graduate of the Digital Media program, for her thesis “Using Instagram to Support People with Endometriosis: The Impact of Influencers.”
The empirical study is based on an online survey of 528 people living with endometriosis and shows that influencers on Instagram can make a significant contribution to emotional and informational support. The thesis received the highest grade and is being further utilized in international academic research.
The award for the best research-based master’s thesis went to Cindy Böhme, a graduate of the Master’s program in Management, for her thesis “The Company-Provided Housing 2.0 as a Corporate Benefit—A Suitable Approach to Recruitment and Retention?”
Based on a large-scale vignette study and qualitative interviews, the thesis demonstrates that modern company housing increases the attractiveness of employers and strengthens the retention of young professionals.
Both theses impressively demonstrate how research-intensive teaching can provide practical answers to current social and economic challenges.
The Department of Economics extends its warmest congratulations to the award winners and thanks Alumnity e. V. for establishing the award.
