Prof. Zoran Krupka, University of Zagreb, Croatia; Prof. Durdana Ozretic-Dosen, University of Zagreb, Croatia; Aneta Olejniczak, Łukasiewicz Research Network, Poland; Prof. Dr. Jörn Redler, Mainz University of Applied Sciences, Germany; Prof. Dr. Petra Morschheuser, DHBW Mosbach, Germany
To mark the tenth anniversary of the European Forum for Marketing of Scientific and Research Organizations, Prof. Dr. Petra Morschheuser (DHBW Mosbach) and Prof. Dr. Jörn Redler (Mainz University of Applied Sciences) presented methods for measuring university reputation in Warsaw
Under the patronage of the Polish Ministry of Science and Higher Education, more than 100 international participants from both academia and industry discussed research projects in areas such as science communication, marketing automation, network management, visual communication, and stakeholder management, among others. In addition to the presentations, workshops on in-depth topics and collaborative projects were the focus of the two-day conference.
With their inter-university research project, Prof. Dr. Petra Morschheuser and Prof. Dr. Jörn Redler were invited to the Institute of Aviation for the fourth time to discuss their latest findings on reputation management for research organizations. The ideas and methods presented for measuring the reputation of higher education institutions (HEIs) generated considerable interest.
Prof. Dr. Jörn Redler was appointed to the Scientific Council of this conference as early as 2015.
