A wine bar is a social gathering place. According to Duden, however, the term “Weinwirtschaft” refers to a different aspect: viticulture, winemaking, and the marketing of wine.
Many people know that Rheinhessen is Germany’s largest wine-growing region. They also know that Mainz is one of the Great Wine Capitals. But who leads the EU and the world in wine production and consumption? Why can winemakers harvest only fixed quotas even during a good harvest? And what opportunities and challenges does German wine face on the global stage? These are the details that really matter. Wine is also an investment opportunity, and there are more than just a few legal aspects surrounding the topic of wine.
The idea for an event covering these economic topics could have originated in a wine bar; but it didn’t. It originated in an office at the Department of Economics at Mainz University of Applied Sciences with a very pragmatic objective. Three professors came up with the idea and, with the help of guest speakers from the industry, were able to put together an interesting program. For Professor Anett Mehler-Bicher, it is a meaningful specialization that is important in our region.
“We were delighted that the seminar filled up quickly,” said Professor Andrea Beyer. “For some students, it’s a very good complement to general business administration, since they come from winemaking families; others, on the other hand, completed business training at wineries before starting their studies.” Future career opportunities in the wine industry are also a motivating factor, and curiosity about this sector has led some students to choose this course. “Of course, this includes visits to a winemaker’s estate and the need to taste and label products,” said Professor Bernhard Ostheimer.
The course is open to anyone interested, including those outside the university, as long as space is available. It will take place every Thursday starting October 8, 2018, at 1:30 p.m. at Mainz University of Applied Sciences, Campus location, Room D 1.08. The program can be found here.
Contact:
Prof. Dr. Andrea Beyer, andrea.beyer (at) hs-mainz.de
Prof. Dr. Bernhard Ostheimer, bernhard.ostheimer (at) hs-mainz.de
