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WIMM: Two doctorates

Dr. Tobias Simon (left) and Dr. Tobias Scholz with their thesis advisors for their cooperative doctorates: Prof. Dr. Harald von Korflesch (left) Prof. Dr. Sven Pagel and Prof. Dr. Jörg Henseler. Prof. Dr. Anett Mehler-Bicher (Vice President of Mainz University of Applied Sciences) and Prof. Dr. Jörn Redler, Dean of the School of Business, also attended (Photo: Mainz University of Applied Sciences / Carsten Costard)

Scientific research on all aspects of digital media

The WIMM research group celebrated the completion of two doctorates in late summer. Dr. Tobias Scholz and Dr. Tobias Simon have recently successfully completed their cooperative doctorates. For Mainz University of Applied Sciences, Professor Dr. Sven Pagel served as thesis advisor for both of them. On September 29, 2022, a celebration was held at the LUX Pavilion attended by the two primary thesis advisors from the partner universities and representatives from the university and the management of the School of Business. With this, a total of four doctoral students have already graduated from the WIMM (Information Systems and Media Management) research group.

Tobias Scholz earned his doctorate at the Universiteit Twente in the Netherlands from October 2015 to July 2022. His primary thesis advisor was Professor Dr. Jörg Henseler, and his dissertation topic was Shopping companions in retail environments. “Currently, sales staff are barely trained to accompany customers. This is an untapped opportunity, because as Mr. Scholz has shown, accompanying customers affects buying behavior in a variety of ways,” commented Professor Dr. Henseler, acknowledging the results of the dissertation.

Tobias Simon wrote his doctoral thesis at the Department of Computer Science at the University of Koblenz and Landau from October 2017 to July 2022. The primary thesis advisor was Professor Dr. Harald von Korflesch. The subject of the research project was Usage Acceptance of Digital Tools in the Humanities. “Tobias Simon’s work is highly relevant not only for quantitative and qualitative science, but also for real-world applications, especially due to the adopted design science approach,” said Professor Dr. von Korflesch.

Overall, the School of Business has been increasingly active in recent years in supervising and completing cooperative doctorates. Since 2014, twelve doctoral processes have been successfully completed. Seventeen processes are currently ongoing at the school.