This content is only partially available in English.

Bachelor of Science in Media, IT and Management, Dual

Today, digital media and information technology play an important role in almost every company. Digital media is produced because websites and social media pages are offered. And every company uses information technology, for example, to develop apps, use internet services and standard software, and operate online shops. It is precisely these aspects and the field where they intersect that our degree program has been bringing together since 2011: Media, IT & Management.

Digital Media Management focuses on the conception, production and marketing of digital media. In all three steps, business management, technical and design skills are equally required. The degree program aims at the development and, in particular, the integrative combination of these competences. Business economists develop strategies and marketing concepts for media products (logical view), media designers design the user interface and the information architecture (external view), application developers program the corresponding software applications, system integrators administer hardware and software (internal view).

At a glance

Degree: Bachelor of Science (B.Sc.)
Standard period of study:
7 semesters
ECTS credits:
Duration of program with integrated vocational education:
3 years (IHK diploma)
Lecture periods: 1 September to 31 January, 1 February to 15 July
Lecture days: Fridays 8:15 am –7:15 pm and some Saturdays 8:15 am–3:15 pm, orientation days (Fri to Sat) at the start of your studies
Languages: German and English

Read more

What's in store for you

Dual degree programs combine career entry with studies. You will acquire both a university degree at the university and a qualification in a vocational occupation. In addition to students combining studies and vocational training, the degree program is also open to students combining their studies with their jobs, who then work at their companies from Monday to Thursday and want to further qualify themselves in a degree program on Fridays and Saturdays and prepare themselves for future management tasks.

By learning specialist, methodological and social skills in the fields of media, information technology and management in the Media, IT & Management degree program, you earn the qualification of Digital Media Manager.  In the field of digital media expertise, the focus is on media design - digital & print and media design - image & sound. You will become familiar with the handling of relevant media systems. The field of information technology broadens your knowledge of programming and big data. The field of management offers business administration content such as project management, marketing and corporate management.

The program is rounded off by the reinforcement of the key skills as well as the imparting of a vocational field-related methodological expertise, which prepares you for cooperation and your first management tasks in projects, teams or departments in the media and IT environment.

In­ter­view (in German)


IT & Management dual B.Sc. at
Mainz University of Applied Sciences

The aims of the degree program

The aim is to prepare you for a scientifically sound and responsible position in commercial enterprises, agencies and media firms. The program is completed with the awarding of the international B.Sc. (Bachelor of Science) degree. By combining studies, vocational training and practical work, the requirements of the practical side and the special features of the target group (time commitment, working at a company) are specifically taken into account. The combination of studies, training and practical experience is achieved in particular by means of practical projects (including multimedia projects and market research projects).

Who could this program be interesting for?

The program is aimed at those interested in learning a vocation and those in employment who are seeking or have completed vocational training in the following or comparable occupations that require training and who wish to gain further qualifications through academic training.

  • Media designer, digital and print media
  • Media designer for images and sound


  • Qualified IT specialist, applications development
  • Qualified IT specialist, systems integration
  • Management assistant in IT Systems,  Information Technology Officer


  • Media assistant
  • Marketing communications specialist


Program Structure

The Media, IT & Management degree program is comprised of these topics and fields:

  • Digital Media (Media Design)
  • Business Administration
  • Media Informatics and Information Systems
  • Interdisciplinary and intersecting subjects (such as digital communication, eBusiness, media and IT law)
  • Projects and in-depth studies (methodology, systematics & presentation, application-oriented projects)

Success in the program is evaluated according to the European Credit Transfer System (ECTS). Each module of the study blocks concludes with an independent performance check, which is verified by examinations, written papers, presentations, project studies and/or reports. During the last semester you will write your bachelor's thesis.

In addition, you have numerous options to choose from (including IT product management, video journalism and brand management).

Read more

Your professional prospects

A bachelor's degree in Media, IT & Management opens up a wide range of career opportunities for you in the field of digital media management, including content manager, data analyst, data journalist, digital concept developer, information architect, online marketing manager, social media manager.


Information on all aspects of cooperation and an overview of possible training companies for vocational education.

Read more


The examination schedules of the degree programs of the School of Business are completely available under HIP.

Examples from the field

What opportunities does a bachelor's degree in Media, IT & Management offer you on the labor market? Here we would like to introduce you to some examples of people and professions.

Read more

Starting to study by WiSe 2017/18

Information on the degree program Media, IT & Management dual B.Sc. for students who have begun their studies by winter semester 2017/18

Read more

General Information (only available in German)

Cooperation contract
PDF, 407 KB

Examination regulations (only available in German)

Who to contact

Prof. Dr. Thomas Becker
Degree program director
T +49 6131 628-3213
thomas.becker (at)
Prof. Dr. Sven Pagel
Degree program director
T +49 6131 628-3321
sven.pagel (at)
Prof. Dr. Gunther Piller
Examination Board
T +49 6131 628-3244
gunther.piller (at)
Julia Schneider
Degree program coordinator
T +49 6131 628-7224
julia.schneider (at)