Communication Design

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Communication Design B.A.

As a communication designer you develop creative and strategic solutions across all media. You develop concepts, you do layouts, you take care of typography, you photograph, you write, you draw or illustrate. You design fonts, books, magazines, posters, flyers, corporate designs, websites, apps, interactive installations and animations, and are always in a dialog with other disciplines. Together with architects, you plan trade fair stands or exhibitions and develop signage systems for museums, buildings and festivals. In cooperation with curators, you will design the concept of exhibitions - from posters and wall texts to the opening event. As a designer, you bring the messages of companies and institutions to the point through visual concepts and appearances. And perhaps you will discover your strengths as a copywriter during your studies and find the right words. Multimedia design concepts and cross-media forms of communication are created in your agencies and studios, as are photographs and illustrations for scientific and business communication.

"Everything that is not made by nature is designed by someone."

Chipp Kidd, graphic designer and author

Your professional prospects

The career prospects for graduates of our degree program are varied. After successfully completing their studies, designers with interdisciplinary experience can work in business and industry, cultural and state institutions, design studios, advertising agencies and as freelance graphic artists with their own studio.

Semester abroad or internship semester

The Communication Design degree program is globally networked with universities and academies with similar focal points. The partner universities are located in almost all European countries, as well as in Australia, North America, South Korea, India, Thailand, Israel, Jordan and Turkey. Information on partner universities and the exchange program can be obtained from the International Office. As an alternative to a stay abroad, you can also complete an internship.

Mainz as a location

 The city of Mainz am Rhein is strongly influenced by the students of Mainz University of Applied Sciences and Johannes Gutenberg University. Original restaurants, small owner-managed shops, trendy pubs, theaters and museums enliven the city center and enrich the everyday life of students. At the same time, numerous companies in the media industry - including ZDF, SWR, publishers and agencies in Mainz and the Rhine-Main region - will enable you to complete various internships and later on to easily start your career.

At a glance

Degree: Bachelor of Arts (B.A.) 
Standard period of study: 7 semesters
Starting semester: summer or winter semester 
Portfolio submission: 1 June and 1 December
Online application: 15 July and 15 January
ECTS credits: 210 

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Calender (only available in German)

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DesignInMainz News

There's always something going on here. Stay up to date with our newsletter and blog.

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Online shop

Mainz University of Applied Sciences is one of the first design schools in Germany with an online shop for publications and design objects. There you can view and order selected publications of the Communication Design degree program online.

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Die Fachrichtung Kommunikationsdesign an der Hochschule Mainz kann auf eine lange und wechselvolle Geschichte zurückblicken. Das Projekt Timeline bildet diese ab.


Structure of the degree program

In the first two semesters, you will acquire sound technical and theoretical design fundamentals in our courses. In addition, there are introductions to realization techniques (computer technology, program training) and workshops (bookbinding workshop, offset printing workshop, screen printing workshop, photo lab, photo studio and library).

In the first two semesters of the draft year, you will expand and deepen your knowledge and skills, and you will be able to explore and define your first focal points.

Conception and drafting

In this module you will familiarize yourself with different design methods taking theoretical and aesthetic basics into account. The module gives you the opportunity to set your own personal study focuses according to your own criteria and with the help of the study advising previously received.

Design initiatives

Design initiatives focus on the design of simple communication systems, for example for a series of lectures, an information event, a small publication or for presentation at the end of the semester.

Communication design theory

The subjects of this module provide you with theoretical, vocational and general academic competences.

The third year is characterised by its strong practical relevance and prepares you for entering the world of work. 

Practical semester 
You will spend the internship semester, for example, at an advertising agency, a design office, in the communications department of a museum, at a publishing house, at a radio or TV station. As an alternative to the practical semester, you can also take a semester abroad at one of our partner universities.


Interdisciplinary projects
In interdisciplinary projects you will work on complex tasks from all areas of applied and free design. It is crucial that different creative and scientific methods are combined in these projects. The study and research results and the visual results of these projects are regularly published, presented in exhibition cooperations with museums, and reflected in symposia or series of lectures with representatives from the practical side.

The seventh semester serves to prepare your bachelor's thesis. This is accompanied by the module "Forms of presentation", which serves to appropriately present one's own work to the public. Special theory courses, which prepare you for additional aspects of professional practice such as law or foreign languages, round off the offer.

You complete your studies with your bachelor's thesis and the public exhibition of your bachelor's project. Afterwards, you can start your professional career. The bachelor's degree also qualifies you for admission to the master's degree program, where which you will further develop your practical and theoretical skills.

Exhibition Design
Book Design
Corporate Design
History of Design
Design Management
Theory of Design
Editorial Design
Free Design
Information Design
Interactive Design
Conceptual Design
Cultural Orientation
Art and Cultural History
Media Informatics
Text Design

Monika Aichele H4.09 - Illustration/Drawing
Kirstin Arndt H4.07 - Free Design
Johannes Bergerhausen H2.02/H2.04 - Book Design/Typography
Katja Davar H2.03 - Experimental Drawing
Petra Eisele H2.05 - History of Design/Theory of Design
Stefan Enders H3.10 – Photography
Florian Jenett H2.02/R2.01– Media Informatics and Digital Design
Nadja Mayer H2.08 – Text Design
Isabel Naegele H2.02/H2.04 – Fundamentals of Design/Typography
Sylvia Pagé H4.09 – Text Design
Philipp Pape H2.01 – Conceptual Design/Typography
Holger Reckter H4.02 – Media Informatics
Matthias Riedel CG1.02 – Marketing/Psychology
Anna-Lisa Schönecker H2.05 – Information Design/Interactive Design
Charlotte Schröner CG1.03 – Conceptual Design
Ulysses Voelker H2.08 – Editorial Design/Typography
N. N. H3.12/H4.16 – Art and Cultural History

Studying and family

Mainz University of Applied Sciences guarantees all students childcare facilities for children starting at the age of six months. For further information on the network of daycare providers or the on-campus nursery school (Kita Campulino) please contact the University's Equal Opportunities Representative. Mainz University of Applied Sciences has been awarded the basic certificate "Family-friendly university".

Structure of the degree program (only available in German)

Vor­le­sungs­ver­zeich­nis und Stundenplan

Für das aktuelle Semester der Fachrichtung Kommunikationsdesign.



Die Werkstattwochen beginnen ab dem 23. September 2019. Bitte beachten Sie, dass sich Termine noch kurzfristig ändern können.

1. Semester:
Gruppe A + Gruppe B

2. Semester:
Gruppe A + Gruppe B



Program Structure

30 CP/23 SWS
30 CP/23 SWS
30 CP/16 SWS
30 CP/16 SWS
30 CP/1 SWS
30 CP/23 SWS
30 CP

Fundamentals of Design
6 CP/5 SWS

Fundamentals of Design 2
6 CP/5 SWS
Conception & Design 1
10 CP/5 SWS
Conception & Design 3
10 CP/5 SWS
Practical semester or semester abroad
30 CP/1 SWS
Interdisciplinary project 1
12 CP/10 SWS
Bachelor's thesis
12 CP
Typography 1
6 CP/5 SWS
Typography 2
6 CP/5 SWS
Conception & Design 2
10 CP/5 SWS
Conception & Design 4
10 CP/5 SWS
Interdisciplinary project 2
12 CP/10 SWS
Bachelor's colloquium
8 CP
6 CP/5 SWS
6 CP/5 SWS
Design Initiative 1
4 CP/3 SWS
Design Initiative 2
4 CP/3 SWS
Theory 3
6 CP/3 SWS
Work experience
10 CP

Foundations of Art
6 CP/5 SWS

Foundations of Art 2
6 CP/5 SWS
Theory 1
6 CP/3 SWS
Theory 2
6 CP/3 SWS
Historical Foundations
6 CP/3 SWS
Historical Foundations 2
6 CP/3 SWS

Degree program events

Here you can find more information about the different projects in our degree program (only available in German).

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 Design Lab

The institute views itself as an interface between research and teaching in communication design. Free and applied research and third-party funded projects are institutionally anchored through the Institute of Design Laboratory Gutenberg (only available in German).

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Who to contact

Catherine Isabel de Assis Borttscheller

T +49 6131 628-2211
kd (at)
Marie-Theres Birk

T +49 6131 628-2255
marie-theres.birk (at)
Mareike Rabea Knevels

T +49 6131 628-2257
mareike.knevels (at)
Julia-Jasmin Ahrendt

T +49 6131 628-2252
julia.ahrendt (at)

Office hours

Mo–Th 1:00–2:00 pm
Room H3.06

Mo–Fr 10:00 am –12:00 pm
Room H3.02


Raum H3.06
assistenz-kd (at)

Mo–Do 10:00–13:00 Uhr


Mainz University of Applied Sciences
School of Design
Holzstraße 36
55116 Mainz