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Prof. Dr. Claudia Hensel

Prof. Dr. Claudia Hensel

Fachbereich Wirtschaft
Professorin für BWL, insbes. Marketing

Hochschule Mainz
Prof. Dr. Claudia Hensel
Raum M3.06
Lucy-Hillebrand-Straße 2
55128 Mainz

BWL, insbes. Marketing

Termine nach vorheriger Absprache


2010 - present

HS Mainz 


Combining International expertise and ethical values in research, lectures and applied projects


Welthungerhilfe Lead Advisor

2008 - 2010

International University of Applied Sciences Bad Honnef/Bonn 


Lectures: “Project Management” and “Sales & Distribution” in Tourism Management, Hospitality Management and Event Management
Mentoring of Bachelor Theses (mainly in the field of Green Tourism)



Hensel, C.; Redler, J. (2021). Intercultural Competence in Teaching:The ECII Framework, in: Brassier-Rodrigues, C. and Brassier, P. (Hg.) 


Hensel, C. (2020). CSR in der angewandten Lehre, in: Schmitz, M. und Schmidpeter, R.(Hg.), CSR in Rheinland-Pfalz, Springer, S. 79-88. 


Cardenas, D.; Hensel, C.; Molla, E. (2018). Students4Kids: Winning Project Growing the Tree against Hunger (Ensete ventricosum) in Zambia 

Cardenas, D.; Hensel, C.; Molla, E. (2018). Students4Kids: Winning Project
Growing the Tree against Hunger (Ensete ventricosum) in Zambia, in: Biesalski HK, Birner R (eds): Hidden Hunger. Strategies to Improve Nutrition Quality.
World Rev Nutr Diet. Basel, Karger, 2018, vol 118, pp 221–226 ( DOI: 10.1159/000484464 )

Hensel, Claudia (2015): Corporate Social Responsibility (CSR) in Theorie, Praxis und Lehre, in: Update, HS Mainz. 

Hensel, Claudia (2015): CSR (Corporate Social Responsibility), in: Evangelisches Soziallexikon, 9.Auflage, Kohlhammer. 

Forschung & Projekte


DAAD: Initiating a Master Double Degree Programm with Addis Abeba University

In the meantime we are welcoming the 8th cohort of students from Ethiopia and have extended our program too Uganda and Rwanda


3rd Hidden Hunger Conference Stuttgart: Enset – The tree against Hunger, Student Project fighting hidden hunger in Zambia.


Executive Ideas Exchange Forum “ Innovation and Entrepreneurship for Ethiopia's Development” in Addis Abeba

Key Note Speaker


since 2010

International Social Responsibilty

This course aims to equip students with mindset & tools to create sustainable businesses

started 2021

Creating Shared Value

This hybrid course connects students to students in Sub-Saharan Africa, investigates current global risks and uses Design Thinking to create ideas for a better world

International Marketing

Using an applied approach this course aims to equip students with evidence-based critical thinking and a visionary mindset.

Zur Übersicht