International
| WIMM Presentation | |
| PDF, 9 MB | |
"Media and IT are continuously growing closer together. In the Research Group for Business Informatics and Media Management (WIMM), led by Mr. Prof. Dr. Sven Pagel, we represent this integrative topic in teaching and applied research. Our work focuses on digital media, digital marketing, and digital transformation.
We - an interdisciplinary team consisting of media experts, computer scientists, designers, lawyers and psychologists - focus on human-machine interaction interfaces, UX and customer experience, combining Business Informatics, Media Design and Media Management.
The majority of our partners come from the media, mobility and medicine sectors ('3 M').
Find out more about the group's teaching, research and projects. We are happy to answer any questions and engage in discussion."
Areas of Expertise
AI in Media/Marketing
From 360-degree footage to YouTube content, branding videos, and media libraries, each format presents its own unique challenges and opportunities.
Human Computer Interaction, User Experience
When the use case meets the user, technical requirements and human needs must be reconciled.
Usable Security
Digitalization spares no one, but it has fundamentally different effects on different social classes. These effects impact both businesses and individuals.
Current Research Projects
AI-DPA
Led by: Prof. Dr. Sven Pagel, Prof. Dr. Tobias Walter, Univ.-Prof. Dr. Patrick Delfmann
Researcher: Flavio Horbach
Duration: 01 März 2024 – 28 Februar 2027
The AI-DPA Research College aims to improve and optimise processes across a wide range of industries through the use of artificial intelligence (AI). With a focus on predictive process monitoring (PPM) and advanced data analysis methods, the project seeks to enhance efficiency and effectiveness in various fields of application.
DigiMuBi
Led by: Prof. Dr. Sven Pagel, Univ.-prof. Dr. Jasmin Bastian
Researcher: Janna ten Thoren
Duration: 01.01.2025 – 31.12.2027
The project explores how digital tools and formats can enrich music education. It examines the initial situations and requirements, different teaching and learning formats, and the use of digital tools in music education.
DigiKoSMos
Led by: Prof. Dr. Sven Pagel, Hannah Risser (Operational Project Management)
Researcher: Teresa Reif, Özge Cinar, Tobias Haelke, Ali Jasdani
Duration: 01 July 2024 – 30 June 2027
The goal of the DigiKoSMos project is to empower third-country nationals who may be interested in returning to their home countries to develop digital skills and use them independently in order to increase their chances of professional and social (re)integration worldwide.
UX4AI
Led by: Prof. Dr. Ralf Dörner, Prof. Dr. Sven Pagel
Researcher: Alexander Rossner
Duration: since 15.10.2021
UX4AI – User Experience of AI-Based Systems: A Framework for User-Centered Design in AI Development.
Cooperation Pyramide
